You leave knowing what to stop, what to protect, and what to build first.
Before you fund another AI programme, find out why the last one did not change the business. Five hours of your time, one-to-one, on one real workflow of your company.
Book Awake · CHF 7,500Not sure Awake is warranted? Take the free 5-minute scan first → · Cette page existe en français →
TodayThe pilot worked. The business did not change.
After AwakeYou know why, in writing.
TodayEveryone in the company has an AI idea.
After AwakeOne workflow is chosen. The rest is stopped.
TodayThe next AI budget is waiting for your yes.
After AwakeA go or no-go you can defend.
It is fixed. It covers the preparation, the review of your real documents, two sessions one-to-one, the readback, and the three pages. Awake stands alone. There is no obligation to continue.
I take two Awakes a month. If you did a Build day in the last 90 days, its CHF 3,500 is credited.
You leave with the Map, the Decision and the One Thing, in writing. If I cannot give you all three, you get your money back.
Five hours of your time. The rest of the work is mine.
You take the free scan and send two or three real internal documents: a project brief, a request, a policy. We speak for twenty minutes so that I arrive prepared.
We map one workflow as it really runs, not the company. We look at what you have already tried, what happened to it, and the real reason. We mark the antibodies where they sit.
I write the first draft of your Decision page, alone.
We work from the draft. Can the company absorb this change, or must it be built beside the company? What does this work teach you each time it runs, and where is that lost today? Then we pick the first workflow to rebuild. If nothing is worth rebuilding, I say so.
I hand you the three pages. You correct them until they are in your words. You leave with a go or no-go.
In front of their CEO, a leadership team performs: the CTO defends the stack, the CFO defends the process. And the oldest reflex in the playbook ("great demo, take care of this") hands the transformation to the very system that rejects it. Awake is private by design: your real answers, your real numbers if you wish, and a map nobody in the building has edited. Your team joins at Sprint, once you can judge what you're asking of them.
The outside-in series runs the same method on companies everyone can see, no access, no client, no inside data, and commits to a prediction with a date on it. The first is Volkswagen and its Rivian joint venture.
Who have the budget, the technology, and the mandate, and still can't make the organization change, and want to see the map before anyone else edits it.
Of firms where the product is expertise, and where every partner is also an antibody with equity.
Who want their CEO calibrated first-hand, in private, before the next transformation budget reaches a vote.
Tell me what suits you. I reply personally within one business day with two proposed dates and the preparation note. The investment is CHF 7,500, fixed; payment confirms the session.
Prefer to talk it through first? Book 15 minutes — free →
It is for the owner who already bought the tools, and nothing sticks. If you need a first AI project or a subsidised programme, start with your cantonal resources. Come back if it does not stick.
Then I say so, and the no-go is the result. If the work only gets faster, the tools you already own will do it. That is cheaper than a programme, and you know it after two weeks.
In Lausanne, Geneva, your own office, or online. In French or English, your choice. The price is the same.
If you are willing. The map is better for it, and nothing leaves the room.
Nothing you are obliged to. Most owners take the three pages and act on them. Those who want it built move to Sprint, and that is when your team joins. Awake is not credited against Sprint.
Three pages, in your words: what to stop, what to protect, what to build first. CHF 7,500, fixed. All three in writing, or you get your money back.
Book Awake · CHF 7,500Then? → Sprint: design it from zero, build it at the edge, prove it.
Field notes on stalled AI transformation, executive judgment, and the specification economy — the weekly letter behind Book 2. About once a week. No spam. Unsubscribe anytime.